The Penedo Criativa Consortium was signed during the 1st Creative Journey of Penedo. The protocol of intentions is composed of federal, state and municipal entities and supports Penedo’s candidacy for UNESCO’s World Creative Cities Network, officially launched on March 31st.
The ceremony took place at the Comendador Zeca Peixoto Convention and Events Center, the former Cine São Francisco, with the presence of authorities, people interested in the subject and students from the municipal and state public education network, from Ufal and Ifal who study in Penedo.
Acting together, the entities, within their respective competences, will strengthen the creative economy in the municipality of Penedo and develop the audiovisual segment throughout the region.
In addition to Penedo City Hall, the consortium is made up of the Government of Alagoas, Sebrae Alagoas, Federal University of Alagoas (UFAL), Federal Institute of Alagoas (IFAL), Institute of Artistic and National Historical Heritage (IPHAN), Banco do Nordeste, Fundação Casa do Penedo, Alagoas Audiovisual Sectorial Forum (FSAL) and Association of Entrepreneurs and Entrepreneurs of Tourism and the Creative Economy of Penedo (ASTEC).
According to Jair Galvão, Penedo’s Secretary of Tourism, one of the criteria that will be evaluated in the candidacies is the articulation capacity and institutional strength to fulfill the commitments signed in the dossier.
“By creating a working group around the creative economy, Penedo sends a clear and objective message that it has institutions of weight in all spheres of government mobilized and that will support projects, initiatives and actions for the development of the creative economy of Penedo”, explains the SETUR manager.
“At this point in the process, joining public and private forces makes a positive contribution not only to Penedo’s candidacy for the World Network of Creative Cities, in the Cinema category, but also to the technical development of the municipality in the segment”, said Karlinne Cordeiro, advisor technique from Setur Penedo.
“The municipal management was assertive in choosing the creative area of Cinema due to the capillarity of this sector with a consolidated Film Festival and, which, aligned with culture and creativity, will make Penedo one of the main tourist centers in Brazil, thus promoting , the socioeconomic development of the entire population of Penedo”, said Felipe Tiago, director of Ifal Campus Penedo.
“The Penedo Criativa Consortium is an unprecedented initiative of multi-institutional concertation to support the candidacy of a city for access to UNESCO’s World Network of Creative Cities, thus guaranteeing the necessary support for the execution of the projects that are agreed upon, demonstrating that this it is not just a challenge for municipal management, but for an entire city with a view to a better and more sustainable future, where culture and creativity will be at the center of public policies,” said Eduardo Barroso, specialist at the World Cities Network Creative.
By Thaciana Lima – SETUR journalist and social media